• Being Guided

    by Going Non-Linear.

    Increasing sales and productivity with AI.

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    Manifesto

    As the name implies, our core focus is Being Guided by Going Non-Linear. But what does this mean? Here's our Manifesto, written in 50 words, explaining what we do and as expanded upon in our Journal.

    We recognise the transformative power of AI and its impact on services models. Going Non-Linear empowers knowledge-intensive firms to thrive in this new landscape by embracing AI. With AI Agents, knowledge-intensive firms can do so much more. More conversations, more conversions, more revenue, same resources, same costs. It's Going Non-Linear.

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    Next

    If you are a knowledge-intensive organisation you can embrace AI in a safe, incremental way. Going Non-Linear means converting your brainware into software. This increases sales and productivity. Join us in a 30-minute Meet to learn about how this works.

    In our Meet we will go through the 6 steps we will take on the digital innovation journey, either better engage inbound prospects and/or achieve measurable increases in productivity. This is inspired by my real world experience of innovating with a diverse range of organisations - in healthcare, in profesional services and in manufacturing.

    If you are an AI startup, talk to us about identifying, engaging and monetising use cases for AI Agents that measurably increase sales or productivity, as expanded upon below. Go to our Startups section to learn more.

    This is also greatly influenced by the work the values of the Stanford d.school.

    Step 1. Empathize.

    We start by framing a testable idea that resonates with you. What do you instinctively view as your core competency?

    Step 2. Define.

    Now we explore the digital innovation journey. AI Agents and No-Code technology applied to sales or productivity gains.

    Step 3. Ideate.

    Thanks to AI-powered No-Code technology, we start digital innovation in hours and days, not weeks and months.

    Step 4. Prototype.

    From rapid Ideation we work with you to build a Prototype of a first digital innovation journey inside a maximum 30 days.

    Step 5. Test.

    We live in the real world. We work with you to Test the Prototype in the next 30 days to refine and ready for deployment.

    Step 6. Implement.

    After less than 60 days we are ready to support your launch of AI Agents that enable you to embrace Going Non-Linear.

    Now let's talk about Design - specifically, Design Thinking - and how we can help you embrace AI Agents as real world solutions that measurably increase sales and productivity of your teams.

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    Design

    As Being Guided Founder, Design is in deep in my DNA. I am inspired by Dieter Rams, Jonny Ive, Steve Jobs and many more. My focus is on applying Design Thinking with AI technology that measurably increases value in everyday work, now!

    Think of this as a focus on two things: increasing sales; and then, increasing productivity. In the context of Going Non-Linear, this is breaking out from the constraints of linear revenue - the straight line between sales and costs - to achieving non-linear increases in sales and productivity. All of this is fueled by best-in-class AI Agents.

    When we talk about revenue we talk about high-value services, business or consumer. This includes manufacturing, where the concept of Servitization. The term Servitization is defined as the innovation of an organisation's capabilities and processes to better create mutual value through a shift from selling products to selling product-service systems (Baines & Lightfoot, 2013).

    Increasing Sales

    Our work is all about applying AI Agents to measurably increase conversions of your inbound Website enquiries into qualified prospects. This is where an AI Agent is trained on your Website to gain a deeper understanding of inbound enquiries to generate more effective engagement strategies. We integrate Salespeak with your existing go-to-market tools.

    Increasing Productivity

    From the everyday tactical success of Chatbots a new bread of AI Agents are now emerging as Assistants to humans in pursuit of high-value knowledge work. At Being Guided we implement AI Agents that automate tasks by seamlessly integrating with your everyday tools: Salesforce, Jira, Confluence, Google Workspace, Microsoft Office 365, PDFs and many more.

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    Startups

    At Being Guided we help startups to identify, engage and monetise early adopter customers in Europe. This is with a geographic focus on UK, Ireland, Benelux and Nordic countries as the best regions, culturally, for tech startups.

    This is a business focus on two things: increasing sales; and then, increasing productivity. The technology focus today is increasingly AI - specifically, AI Agents that deliver on sales and/productivity.

    Startup Engagement

    The process for the Startup Engagement

  • Journal

    Going Non-Linear.

  • Work

    Our customer engagements.

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    Engaging Patients

    Right surgeon, right treatment. right time.

    We implemented a Salesforce app that automated customer experience for over 75,000 patient engagements each year within a NHS private hospital.

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    Learning Enhanced

    Right student, right training, right time.

    We designed a Salesforce app that maximised customer experience for Northern Ireland's largest training provider for women in non-traditional skills.

  • Products

    No-Code First.

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    Salespeak

    Increasing sales effectiveness.

    AI Agents driving a deeper understanding and smarter engagement that converts inbound leads into real prospects.

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    Design Thinking Platform

    From brainware to software: design.

    Web apps that help knowledge-intensive services firms to capture know-how, converting brainware into software.

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    Social Care Cloud

    From brainware to software: healthcare.

    Our Social Care Cloud is an app that automates social care and social prescribing as a patient-centered experience.

  • Platforms

    No-Code First.

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    No-Code First

    Designing on world-class technologies.

    We design and develop Software-as-a-Service (SaaS) apps on Google AppSheet and Salesforce Lightning Platform.

  • Founder

    Going Non-Linear.

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    Ian Smith. Your Design Thinker.

    Less is more.

  • Store

    Apps by the year. Innovation by the hour.

    Design Thinking Platform. Per Annum.

    Design Thinking Platform. Per Annum.

    £9,000.00
    Design Thinking & Value Engineering, applied.
    Annual Subscription Fees per Organisation.
    Add Google Workspace or Salesforce licences.
    Quantity
    Coming soon
    AI Innovation. Per Hour.

    AI Innovation. Per Hour.

    £220.00
    Fixed-price quotation - hours specified.
    Onboarding AI Agents that works now.
    One hour at a time, on time, every time.
    Quantity
    Coming soon

  • Legal

    Privacy Policy

    When you use and interact with our Websites, Email Communications or Services, communicate with or otherwise contact us or visit our offices or attend our events, we may collect, use, share and process information relating to you ("Personal Data"). These Privacy Statement Highlights summarise our Personal Data processing practices and your related rights.

    We collect and process Personal Data for a variety of purposes, including:

    • The processing of your name and contact information to provide you with information about our products, manage your registration for and attendance at our events and webinars or for office visits, manage your registration for contests or promotions, provide you with customer support or otherwise communicate with you.
    • The processing of device and usage data to develop, improve, manage and customise our Websites and Services, to assess and improve the related user experience, to identify customer opportunities and to guarantee our Websites and Services security and continued proper functioning.
    • The processing of your billing information to complete transactions with you when you purchase our Products or Services.
    • To provide you with the necessary functionalities required during your use of our Websites and Services, and to review capacity requirements and compliance with the applicable usage terms.
    • To display personalised advertisements to you and to send to you marketing communications about us, our Products and our Services. ;p
    • To comply with our legal obligations under applicable laws of England and Wales and/or US state of Delaware and cooperate with public and government authorities.
    • We only collect and process your Personal Data to the extent it is necessary for fulfilling these purposes and where we can rely on a legal basis for such processing. Where required, we will ask you for your prior consent to processing.

    We may share Personal Data with various parties, including:

    • Our contracted service providers that process Personal Data on our behalf for IT and system administration and hosting, credit card processing, research and analytics, marketing, customer support and data enrichment.
    • Affiliates within our current or future organisation that processEs Personal Data for customer support, marketing, event management, technical operations and account management.
    • If you are using our Services as an authorised user, we may be responsible by accessIng the Services for verifying your account, investigating suspicious activity and reviewing the compliance our usage terms and policies.
    • Sponsors of events, webinar or contests for which you register.
    • Third-party social media and advertising networks, which usually act as separate controllers, so that we can advertise on their platforms.
    • Specifically in relation to our Being Guided Website at https://www.beingguided.com, with our third-party Partners, who may contact you regarding their Products or Services.
    • In individual instances, professional advisers who provide consultancy, banking, legal, insurance and accounting services, or if we are involved in a merger, reorganisation, asset sale or business combination.
    • Public and government authorities, to the extent we are compelled to disclose Personal Data to comply with our legal obligations under the laws of England and Wales.

    You have certain rights relating to your Personal Data, subject to local data protection Under the laws of England and Wales. These rights may include:

    • To access your Personal Data held by us ('Right to Access').
    • To rectify inaccurate Personal Data and, taking into account the purpose of processing the Personal Data, ensure it is complete ('Right to Rectification').
    • To erase/delete your Personal Data, to the extent permitted by applicable data protection laws ('Right to Erasure; 'Right to be Forgotten').
    • To restrict our processing of your Personal Data to the extent permitted by law ('Right to Restriction of Processing').
    • To transfer your Personal Data to another controller, to the extent possible ('Right to Data Portability').
    • To object to any processing of your Personal Data carried out on the basis of our legitimate interests ("Right to Object').

    Where we process your Personal Data for direct marketing purposes or share it with third-parties for their own direct marketing purposes, you can exercise your right to object at any time to such processing without having to provide any specific reason for such objection.

     

    To not be subject to a decision based solely on automated processing, including profiling, which produces legal effects ('Automated Decision-Making'); Automated Decision-Making currently does not take place on our Websites or in our Services.

    To the extent we base the collection, processing and sharing of your Personal Data on your consent, to withdraw your consent at any time, without affecting the lawfulness of the processing based on such consent before its withdrawal.

     

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