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    Salesforce innovation, faster.

     

     

  • About

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    Being Innovative

    Salesforce innovation, faster.

    We deliver an Overlay AI Platform that allows us to accelerate Salesforce Integrations for our enterprise, healthcare, nonprofit and startup customers. This is where an AI Agent becomes the developer's Copilot in executing work, faster.

  • About

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    Being Curious

    Design Thinking, applied.

     

    As the name implies, our Design Thinking means that we think like a designer. Always curious, always maximising your engagement with Salesforce. We deliver Design Thinking Workshops built on the widely-adopted Stanford d.school method.

     

     

  • About

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    Being Effective

    Value Engineering, discovered.

    Our Value Engineering Discoveries enable you to defend value over price in your business or consumer customer engagements. This means your customer tells you the time-based value of your product or service - and the true cost of not buying it.

     

     

  • Team

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    Ian Smith. Your Design Thinker.

    At Being Guided I lead a Collective that delivers meaningful transformations with the Salesforce Lightning Platform. This is done by combining this world-class technology with AI Agents and Design Thinking. Everything we do is defined with the certainty of clear fixed-price Agreements and a 'can do' attitude.

     

     

  • Blog

    Our work, explained.

    Everyone engaged in selling high-value products or services, business or consumer, or fundraising...
    At Being Guided, we help startups and professional services firms to create a Software-as-a...
    Design Thinking means, as the name implies: thinking (and acting) like a designer. Being curious,...
    After training as a mould and product designer, I moved from the plastics industry to the...
    After ten years of healthtech innovation at Being Guided we are now delivering Social Care Cloud....
    At Being Guided we believe that IT has become way too complex. What started off twenty years ago...
    Design has become mainstream thinking: Design Thinking. This may be defined as a method and set...
    Ethnography is the structured study of people and cultures. Jay Hasbrouck is a strategist and...
  • Buy

    Discover Your Non-Linear Potential.

    Go to Events for free 30-minute Workshops as preview to Subscription Services

    Design Thinking. Workshops Package

    Design Thinking. Workshops Package

    £6,400.00
    Based on the 7-stage Stanford d.school method.
    Enabling the brainware-to-software transformation.
    4 x 2-hour interactive Google Meet sessions.
    Statement of Work created from first session.
    Quantity
    Coming soon
    Value Engineering. Discovery Package

    Value Engineering. Discovery Package

    £6,400.00
    Creating your ROI model for Going Non-Linear.
    Generating the MVP Plan for your SaaS app.
    4 x 2-hour interactive Google Meet sessions.
    Statement of Work created from first session.

    Quantity
    Coming soon
    Sales Coaching. Tailored Package

    Sales Coaching. Tailored Package

    £6,400.00
    Focused on your real world challenges.
    1-4 sales professionals as participants .
    4 x 2-hour interactive Google Meet sessions.
    Relates to Value Engineering Discovery.

    Quantity
    Coming soon
  • Events

    Book your free one-to-one 30-minute Workshops.

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    Going Non-Linear. Beyond Billable Hours

    Turn your brainware into software.

    In this free 30-minute one-to-one Workshop I will be talking about getting beyond the inherent of the linear, billable people hours model of the services firm. This is transforming to a scalable software venture.

     

    This means four Hows:

    01. How to turn brainware into software.

    02. How to leverage Salesforce technology.

    03. How to price your new software app.

    04. How to monetise early adopters.

     

     

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    Solving the Sales Forecasting Problem

    Switch from sellside to buyside forecasts.

    In this free 30-minute one-to-one Workshop I will be talking about solving the sales forecasting problem. This is a custom enhancement of a Salesforce CRM system, but the key to this is sales coaching.

     

    This means four Hows:

    01. How to persuade buyers to engage.

    02. How to introduce buyside forecasts.

    03. How to defend value over price.

    04. How to counter deal slippage.

     

     

  • Legal

    Privacy Policy

    When you use and interact with our Websites or Services, communicate with or otherwise contact us or visit our offices or attend our events, we may collect, use, share and process information relating to you ("Personal Data"). These Privacy Statement Highlights summarise our Personal Data processing practices and your related rights.

    We collect and process Personal Data for a variety of purposes, including:

    • The processing of your name and contact information to provide you with information about our products, manage your registration for and attendance at our events and webinars or for office visits, manage your registration for contests or promotions, provide you with customer support or otherwise communicate with you.
    • The processing of device and usage data to develop, improve, manage and customise our Websites and Services, to assess and improve the related user experience, to identify customer opportunities and to guarantee our Websites and Services security and continued proper functioning.
    • The processing of your billing information to complete transactions with you when you purchase our Products or Services.
    • To provide you with the necessary functionalities required during your use of our Websites and Services, and to review capacity requirements and compliance with the applicable usage terms.
    • To display personalised advertisements to you and to send to you marketing communications about us, our Products and our Services. ;p
    • To comply with our legal obligations under applicable laws of England and Wales and/or US state of Delaware and cooperate with public and government authorities.
    • We only collect and process your Personal Data to the extent it is necessary for fulfilling these purposes and where we can rely on a legal basis for such processing. Where required, we will ask you for your prior consent to processing.

    We may share Personal Data with various parties, including:

    • Our contracted service providers that process Personal Data on our behalf for IT and system administration and hosting, credit card processing, research and analytics, marketing, customer support and data enrichment.
    • Affiliates within our current or future organisation that processEs Personal Data for customer support, marketing, event management, technical operations and account management.
    • If you are using our Services as an authorised user, we may be responsible by accessIng the Services for verifying your account, investigating suspicious activity and reviewing the compliance our usage terms and policies.
    • Sponsors of events, webinar or contests for which you register.
    • Third-party social media and advertising networks, which usually act as separate controllers, so that we can advertise on their platforms.
    • Specifically in relation to our Being Guided Website at https://www.beingguided.com, with our third-party Partners, including but not limited to Salesforce, who may contact you regarding their Products or Services.
    • In individual instances, professional advisers who provide consultancy, banking, legal, insurance and accounting services, or if we are involved in a merger, reorganisation, asset sale or business combination.
    • Public and government authorities, to the extent we are compelled to disclose Personal Data to comply with our legal obligations under the laws of England and Wales.

    You have certain rights relating to your Personal Data, subject to local data protection Under the laws of England and Wales. These rights may include:

    • To access your Personal Data held by us ('Right to Access').
    • To rectify inaccurate Personal Data and, taking into account the purpose of processing the Personal Data, ensure it is complete ('Right to Rectification').
    • To erase/delete your Personal Data, to the extent permitted by applicable data protection laws ('Right to Erasure; 'Right to be Forgotten').
    • To restrict our processing of your Personal Data to the extent permitted by law ('Right to Restriction of Processing').
    • To transfer your Personal Data to another controller, to the extent possible ('Right to Data Portability').
    • To object to any processing of your Personal Data carried out on the basis of our legitimate interests ("Right to Object').

    Where we process your Personal Data for direct marketing purposes or share it with third-parties for their own direct marketing purposes, you can exercise your right to object at any time to such processing without having to provide any specific reason for such objection.

     

    To not be subject to a decision based solely on automated processing, including profiling, which produces legal effects ('Automated Decision-Making'); Automated Decision-Making currently does not take place on our Websites or in our Services.

    To the extent we base the collection, processing and sharing of your Personal Data on your consent, to withdraw your consent at any time, without affecting the lawfulness of the processing based on such consent before its withdrawal.