Design Thinking, applied.
More Salesforce, less spend.
Why?
Being Measured
We combine Design Thinking with Salesforce and AI startup Supercog to achieve more value from less spend. We apply AI to best understand current state and deliver your future state IT, at a fixed-price, faster.
This is Design Thinking, applied.
Why?
Being Curious
Design Thinking means, as the name implies, thinking like a designer. This is being curious, challenging business-as-usual. We combine Design Thinking with Salesforce technologies to deliver meaningful innovation.
This is challenging business as-usual.
Why?
Being Specific
At Being Guided we have domain expertise in health, manufacturing, nonprofit, plastics and tech industries. We believe that one industry can learn much from others: this means Design Thinking, not groupthink(ing).
This is cross-industry knowledge.
Why?
Being Structured
We apply 3 Design Principles. Meaningful Journey means clear steps to right destination. Fierce Reduction means eliminating everything we can. Progressive Disclosure means value created, early and often.
These are our Design Principles.
What?
Being Effective
At Being Guided we combine Design Thinking with Salesforce Lightning Platform, aided by AI Copilots. Our focus is on improving work management and increasing customer engagement - business or consumer.
This is right code, right time.
What?
Being Integrated
We work with startup Supercog to integrate complex dataflows between Salesforce and other applications. An AI Copilot accelerates and measurably reduces your integration software development time and costs.
This is integration, faster.
Where?
Being Boundless
We see a persistent problem of customers, partners and employees stuck operating in silos. Our focus is on applying the Salesforce Lightning Platform. This enables you to create a boundless digital engagement.
This is the Connected Enterprise.
Where?
Being Pragmatic
Our work focuses on helping you to identify what matters most. This is where a No-Code First approach with the Salesforce Lightning Platform drives cost-effective outcomes. It starts with actively listening to you.
This is No-Code, first.
When?
Being Simple
What we often see in organisations is a growing anxiety coupled with increasing complexity in processes. With Design Thinking we enable your stakeholders to reverse this trend in complex thinking. Less is more.
This is Fierce Reduction.
When?
Being Intuitive
What we often see in organisations is a growing anxiety coupled with increasing complexity in processes. With Design Thinking applied, we make the journey through a process or task intuitive. Less is more.
This is a Meaningful Journey.
When?
Being Focused
We believe that User Experience (UX) Design should focus on reducing the number of actions and decisions in screens presented. This prevents cognitive overload, and results in the information being better processed.
This is Progressive Disclosure.
How?
Our work, explained.
At Being Guided we want to help organisations of all shapesc and sizes to achieve more value from...Design Thinking means, as the name implies: thinking (and acting) like a designer. Being curious,...At Being Guided I am working with West Coast US startup Supercog to integrate complex dataflows...After ten years of healthtech innovation at Being Guided we are now delivering Social Care Cloud....As we are in the frenzied period of maximum hype in relation to all things Artificial...At Being Guided we believe that IT has become way too complex. What started off twenty years ago...Everyone engaged in selling high-value products or services, or fundraising for nonprofits, will...After training as a mould and product designer, I moved from the plastics industry to the...Tangle is a tech startup that delivers open source software solutions for manufacturing and...At Being Guided we believe that X-Industry Learning is key to maintaining our inherent curiosity...Checklist Here is my Checklist. These are questions I have gathered from the many founders and...Design has become mainstream thinking: Design Thinking. This may be defined as a method and set...Ethnography is the structured study of people and cultures. Jay Hasbrouck is a strategist and...UK Store
Design Thinking, Value Engineering and Sales Coaching. Statements of Work
AllConsultingDesign Thinking. Workshops Package
£3,200.00Stanford d.school method.
4 x 2-hour online meetings.
Measurable deliverables.QuantityComing soonValue Engineering. Workshops Package
£3,200.00ROI modelling and tools.
4 x 2-hour online meetings.
Buyside forecasting enabled.QuantityComing soonPart and Mould Design Simulation
£400.00 - £5,200.00SIMCON services.
Simulation and optimisation.
Upgrade path to software.SelectQuantityComing soonStartups
Win-Win Partnerships
At Being Guided we partner with startup tech firms to combine our Design Thinking and Value Engineering know-how to win early adopters, often well ahead of a complete product.
Here's how it works, step by step.
Startups
3 Steps
As illustrated in the infographic, we engage with tech startups to go through three steps in monetising the right early adopters: Design Thinking; Value Engineering; and, Sales Coaching.
Statements of Work (SoWs)
Design Thinking Workshops
Inspired by Stanford d.school
The Stanford d.school method provides eight (8) stages—Empathize, Define, Ideate, Prototype, Test, Iterate, Implement and Evaluate . This offers a structured yet flexible framework to better understand users, challenge assumptions, redefine problems, and for us at Being Guided, rapidly create No-Code Platform digital innovations.
Stage 01. Empathize
Purpose: Understanding the users and their needs.
Application in Digital Innovation: In-depth user research, such as interviews, surveys, and observation, provides insights into user behaviours, needs, and motivations. This is crucial to ensure that the solution developed genuinely addresses real problems.
Stage 02. Define
Purpose: Clearly articulating the problem to be solved.
Application in Digital Innovation: After gathering user insights, define the core problem in a user-centered manner. This stage is about synthesising observations and articulating the problem in a way that guides the development of No-Code Platform digital solutions.
Stage 03. Ideate
Purpose: Generating a range of creative ideas to solve the defined problem.
Application in Digital Innovation: This phase involves brainstorming and exploring a wide array of potential solutions, encouraging out-of-the-box thinking. It's essential for digital innovation as it embraces creativity and leads to the discovery of unique and effective digital solutions.
Stage 04. Prototype
Purpose: Turning ideas into tangible products.
Application in Digital Innovation: Prototyping involves developing scaled-down versions of the product or its specific features. Prototyping is crucial for visualising how No-Code Platform digital solutions work and for gathering feedback before full-scale Implementation at stage 07.
Stage 05. Test
Purpose: Gathering feedback and refining the prototype.
Application in Digital Innovation: Testing includes formal Test Automation plus user trials and feedback collection on the No-Code Platform Prototype. This helps in understanding the user experience, identifying issues, and validating the effectiveness of digitisation.
Stage 6. Iterate
Purpose: Try, This, Try That (T4) - fail fast, be brave!
Application in Digital Innovation: Iterating takes you back through any other previous stages and ensures that a mindset of continuous improvement is adopted and where moving fast does not mean breaking things, but every stakeholder fully engaged.
Stage 7. Implement
Purpose: Finalising the No-Code Platform and launching it.
Application in Digital Innovation: The final stage involves finalising the design based on testing feedback, completing the development, and launching the digital solution. This phase ensures that the digital innovation is polished, user-tested, and ready for everyday use.
Stage 8. Evaluate
Purpose: To let your curiosity and restlessness drive disruptive, positive change.
Application in Digital Innovation: Design Thinking provides a structured approach to understanding and solving problems in a user-centered way, which is crucial for successful digital innovation with the creation of affordable, effective No-Code Platforms.
Value Engineering Workshops
Each Workshop is tailored to your needs, as an optimum blend of the following:
Value Engineering fundamentals and best practices.
Techniques for identifying and quantifying customer value.
Strategies for aligning solutions with customer priorities.
Training on utilising Claude AI for ROI Model creation.
Development of customizable ROI Templates.
Techniques for data input and scenario analysis.
Methods for presenting Value Propositions effectively.
Tactics for handling price objections.
Role-playing exercises for real-world scenarios.
Comprehensive training materials and workbooks.
Customising ROI Model Templates.
Designing Value Proposition Frameworks.
Sales Coaching
Our Sales Coaching is focused on your real world Opportunities:
Introduction to Stanford d.school Design Thinking principles.
Adaptation of Design Thinking to the sales process.
Hands-on workshops for practical application.
Legal
Privacy Policy
When you use and interact with our Websites or Services, communicate with or otherwise contact us or visit our offices or attend our events, we may collect, use, share and process information relating to you ("Personal Data"). These Privacy Statement Highlights summarise our Personal Data processing practices and your related rights.
We collect and process Personal Data for a variety of purposes, including:- The processing of your name and contact information to provide you with information about our products, manage your registration for and attendance at our events and webinars or for office visits, manage your registration for contests or promotions, provide you with customer support or otherwise communicate with you.
- The processing of device and usage data to develop, improve, manage and customise our Websites and Services, to assess and improve the related user experience, to identify customer opportunities and to guarantee our Websites and Services security and continued proper functioning.
- The processing of your billing information to complete transactions with you when you purchase our Products or Services.
- To provide you with the necessary functionalities required during your use of our Websites and Services, and to review capacity requirements and compliance with the applicable usage terms.
- To display personalised advertisements to you and to send to you marketing communications about us, our Products and our Services. ;p
- To comply with our legal obligations under applicable laws of England and Wales and/or US state of Delaware and cooperate with public and government authorities.
- We only collect and process your Personal Data to the extent it is necessary for fulfilling these purposes and where we can rely on a legal basis for such processing. Where required, we will ask you for your prior consent to processing.
We may share Personal Data with various parties, including:
- Our contracted service providers that process Personal Data on our behalf for IT and system administration and hosting, credit card processing, research and analytics, marketing, customer support and data enrichment.
- Affiliates within our current or future organisation that processEs Personal Data for customer support, marketing, event management, technical operations and account management.
- If you are using our Services as an authorised user, we may be responsible by accessIng the Services for verifying your account, investigating suspicious activity and reviewing the compliance our usage terms and policies.
- Sponsors of events, webinar or contests for which you register.
- Third-party social media and advertising networks, which usually act as separate controllers, so that we can advertise on their platforms.
- Specifically in relation to our Being Guided Website at https://www.beingguided.com, with our third-party Partners, including but not limited to Salesforce, who may contact you regarding their Products or Services.
- In individual instances, professional advisers who provide consultancy, banking, legal, insurance and accounting services, or if we are involved in a merger, reorganisation, asset sale or business combination.
- Public and government authorities, to the extent we are compelled to disclose Personal Data to comply with our legal obligations under the laws of England and Wales.
You have certain rights relating to your Personal Data, subject to local data protection Under the laws of England and Wales. These rights may include:
- To access your Personal Data held by us ('Right to Access').
- To rectify inaccurate Personal Data and, taking into account the purpose of processing the Personal Data, ensure it is complete ('Right to Rectification').
- To erase/delete your Personal Data, to the extent permitted by applicable data protection laws ('Right to Erasure; 'Right to be Forgotten').
- To restrict our processing of your Personal Data to the extent permitted by law ('Right to Restriction of Processing').
- To transfer your Personal Data to another controller, to the extent possible ('Right to Data Portability').
- To object to any processing of your Personal Data carried out on the basis of our legitimate interests ("Right to Object').
Where we process your Personal Data for direct marketing purposes or share it with third-parties for their own direct marketing purposes, you can exercise your right to object at any time to such processing without having to provide any specific reason for such objection.
To not be subject to a decision based solely on automated processing, including profiling, which produces legal effects ('Automated Decision-Making'); Automated Decision-Making currently does not take place on our Websites or in our Services.
To the extent we base the collection, processing and sharing of your Personal Data on your consent, to withdraw your consent at any time, without affecting the lawfulness of the processing based on such consent before its withdrawal.