The term Vibe Coding was popularized by Andrej Karpathy¹ to describe a conversational, high-level way of programming with AI models, where you specify the intent, style, or 'vibe' of what you want and let the model draft most of the implementation details of a Web app.

As explained below, a compelling use case for Vibe Coding is productizing services in the knowledge-intensive firm under increasing onslaught from a decline in billable hours revenue, due to AI commoditization. Here, we see AI as both a threat and an opportunity for the professional services firm. It's surviving and embracing AI by converting brainware into software.

Vibe Coding is extreme no-code innovation. As described below, by reimagining Web apps with Google Firebase Studio, we eliminate expensive per user licensing. The cost differences are significant. See table below. Core App is just £6 per User per Month for 100 Users.

For use cases where you have, say 1,000 Users, the Core App is £0.60 per User per Month.

With ultra-high volume Users - say 100,000 - there will be an upgrade cost to the Base Platform, and this fixed-price calculation will be determined as a fixed-price offer in a Discovery process.

For services firms this becomes a signifiant opportunity in revenue generation. Typically we will apply reusable commodity components owned by us at Being Guided, blended with unique components that are the IP owned by our customers, where we are productizing services.

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Pricing Model Scenario

A. Costs to our customer.

Description Cost per Annum
Base Platform* £. 2,400.00
Core App £. 4,800.00
Custom App (Example) £. 5,200.00

Note *
Up to 1,000 Users.

Users can be beyond a single organizational boundary.
Subscriptions include full design, build and support.
Running on Google Cloud Platform infrastructure.
Vibe Coding powered by Google Firebase Studio.

B. Costs to end clients.
Description Cost per Annum
Base Platform* £ 4,800.00
Combined Apps (Example) £20,000.00

Gross Margin = 50%

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Instead of painstakingly writing every line, with Vibe Coding you guide the system with natural language specifications, iterative prompts, and lightweight corrections. The emphasis here is on steering the overall direction (the 'vibe') and rapidly iterating.

Creating a generic Collaborative CRM app.

In current state CRM systems, it is purely a sellside-only silo. As a System of Record the CRM system is invisible to the buyer, who operates in a chaotic mess of emails and PDFs, whilst the seller operates with a rigid, silo CRM system. The lack of a shared reality kills momentum.

So, with our next generation Collaborative CRM, we replace 'sending a Proposal' to 'inviting to a Workspace'. This is buyers and sellers. It can also extend to your partners too. Add this to the elimination of per user licensing and this move becomes a significant cost-saving, productivity boosting value proposition. Less is more.

Since CRM is generic, it can be re-purposed into vertical Web apps that my agency Vibe Codes for services firms looking to convert brainware into software, where their unique IP will remain owned and controlled by them. Being Guided will simply offer generic Web app components to stop reinventing wheels and achieving cost efficiences through scale, over time.

There will be consideration of internal use Web apps in the overall mix of Vibe Coding and enabling the brainware-to-software innovation for end-client Value Propositions.

There are four elements to success in Human Engagement within and beyond organizational boundaries: generating Receptivity and Rapport, generates Trust. In turn, Trust leads to Truth.

Using Vibe Coding and Google Firebase Studio, we create the Workspace within a Collaborative CRM: a Digital Sales Room (DSR). This generates a unique URL for every Opportunity (eg. deal.acms.com/v/xceld-q4).

For the Buyer: It is a portal containing the Mutual Action Plan (MAP), legal documents, pricing configuration, and team chat. It's unique to every Value Proposition.

For the Seller: It is a window into Buying Intent. We know exactly who logged in, what they viewed, and when they completed a task.

For the CRM: It is a bidirectional sync engine. When the Buyer checks say, 'Technical Review Complete" in the Web app, the Opportunity Stage moves to say, 'Validated'.

The Economic Shift: Co-Creation. This shifts the dynamic from Vendor vs. Customer (adversarial) to Team A + Team B (collaborative). By imposing a Mutual Action Plan via code, we force the buyer to commit to the timeline. If they miss a date in the Web app, the Go-Live Date will then automatically shift to red.

Argument I: The "Buyer Enablement" Imperative. Buyers are not struggling to buy because they lack information; they struggle because they lack organization. Collaborative Workspaces reduce "Sense-Making" friction. Gartner. (2023)3.

Argument II: The Buying Committee Complexity. The average buying group has grown to multiple stakeholders. Email threads fracture this group. A shared URL aligns them. Toman, N., Adamson, B., & Gomez, C. (2017)4.

So it can also be Collaborative ERP, Collaborative PSA, Collaborative Everything: one business logic serving every aspect of your knowledge-intensive business. This is also where the distance between identifying needs and publishing the Web app collapses into days and hours, not weeks and months. This is also an opportunity to reduce the number of apps, to simplify IT.

Use Case. Converting brainware into software. Going Non-Linear.

I see a whole new wave of requirements for Web apps where AI is both an opportunity, but also a threat. This is especially true for knowledge-intensive services firms operating on a billable hours model. This where AI is going to increasingly impacting business-as-usual and where the counter to this is to go 'Non-Linear'.

Vibe Coding Web apps with Google Firebase offers a way to counter AI commoditization of a billable hours model by converting brainware to software. It's productizing services.

Unlike billable hours services, where costs grow linearly with sales, a business based on selling subscriptions to Web apps grows exponentially (non-linearly) relative to costs. There are two other inherent advantages for a services firm in Going Non-Linear:

• Reach moves beyond geographic constraints of a low-growth economy to open up entry to a high-growth economy. Thanks to AI, language translation is no longer a barrier either.
• From an exit valuation perspective, a business built on a foundation of Annual Recurring Revenues (ARR) from Web apps can achieve a 5-10x multiplier v. a billable hours-only firm.
  

Use Case. Reducing hospital bed-blocking. Patient discharge to right care, right time.

I have created a Social Care Cloud app based on my personal experience in serving as Chairman of a social care agency, based in Birmingham, UK. This is a simple Web app designed by Vibe Coding with Google Firebase Studio, focused on accelerating patient hospital discharge by integrating funding and assignment of a care package. This is for a social care services venture.

Social Care Cloud enables discharge nurses, local government administrators or insurers, care agency managers, carers - and crucially, patients and their family members to collaborate at every stage of this process. This is compelling: a key element in improving the UK NHS.

From a hospital perspective, this significantly reduces bed-blocking, or as the UK NHS more politely call it: Delayed Transfer of Care (DToC). As of late 2024 and early 2025, approximately 12,000 to 13,000 beds per day - one in eight hospital beds in England - are occupied by patients who are fit for discharge. This represents costs of over £2billion. (Patient Safety Learning, 2025⁶).

Introducing the Vibe Stack..

Collaborative CRM and other Web apps are created with Google Firebase Studio² Vibe Coding technology, where the primary way to start tailoring to your needs is by talking to Gemini⁶, the AI Agent integrated into the build environment.

Collaborating.
Generically, these Web apps are designed to allow multiple Collaborators to engage beyond the boundaries of a single organization. This could be buyers and sellers invited into a workspace (Digital Sales Room) or it could be patients, nurses, careers and administrators connecting to speed up hospital discharge and reduce bed-blocking.

Prototyping.
When we open a new Firebase Studio instance, we are greeted by an AI chat interface. Here we type, in natural language, what we want as a customised Collaborative CRM, unique to your needs. This builds on our reusable tables and related assets.

Iterating.
You can preview the app in the side panel. If something looks wrong, you don't have to edit the code manually; you can tell the chat, "Make the 'Add' button blue and round," and it will modify the CSS/code for you.

Firebase Studio is built on a modern, robust, and scalable stack, leveraging the power of Google Cloud Platform and the latest Web development technologies. This includes:

Google Cloud Platform (GCP).
Provides the foundational cloud infrastructure for this entire Web app.

Firebase App Hosting.
Your Next.js application is deployed and served globally through Firebase purpose-built hosting service, which is optimized for performance and security.

Firebase Studio.
This is the AI-powered, collaborative development environment you're currently using. It runs on a secure Google Cloud Workstation, allowing us to code and make changes in real-time.

Firebase Firestore.
A NoSQL document-based database used for storing and syncing Web app data in real-time.

Firebase Authentication.
Manages user sign-up, sign-in, and security, with built-in support for various providers.

Language.
TypeScript is used for its strong typing, which helps catch errors early and improves code quality.

Framework.
Next.js (using the App Router) serves as the React framework, enabling powerful features like Server Components and Server Actions for optimal performance.

UI Library.
We use React to build the user interface.

Component Library.
ShadCN UI provides a set of reusable, accessible, and themeable components that form the building blocks of the application's design.

Styling.
Tailwind CSS is used for all styling, allowing for rapid and consistent UI development..

Genkit.
A Google-built framework for developing AI-powered features. It integrates with powerful models like Gemini to handle tasks such as summarization, data analysis, and more.

That Haus! Optimize.
A native software layer that enables the optimization of Firebase Studio Web apps at scale.

Kreyo.ai.
Kreyo makes your Web app production-ready: tested, secured, monitored, and maintained.

In short, it's a full-stack TypeScript application built with Next.js and hosted on Firebase, using Firebase for backend services and Genkit for AI capabilities.

Making it happen.

To execute, four things appy: Design; Value; Reflect; and, Experiment.

Design.
Stanford d.school Design Thinking serves as the foundational methodology, adapted from this six-stage iterative process (Empathize, Define, Ideate, Prototype, Test, Implement). As a human-centered approach maximizes stakeholder engagement by generating sufficient empathy and collaboration throughout the innovation cycle. This ensures that solutions address real user needs rather than assumed requirements. The emphasis on the Empathize stage as the most critical component underscores the importance of building receptivity, rapport, and trust among all stakeholders before proposing solutions.

Value.
You strengthen the Design Thinking approach by providing robust financial justification through sophisticated ROI models. The method goes beyond traditional cost-benefit analysis by asking the fundamental question: "What is the cost of NOT investing in the proposed innovation?" This approach quantifies the cost of delay and inaction, creating compelling business cases that defend value over price and enables informed investment decisions.

Reflect.
As a critical practice, Reflection enables stakeholders to generate genuine Receptivity, Rapport, Trust and Truth throughout the innovation process. This approach emphasises that those closest to business processes often possess the most valuable insight stakeholder relationships through structured practices, collaborative dialogue, and iterative refinement.

Experiment.
As an operational framework for testing and validating innovations, Experimentation takes you through a five-step process: Framing the Testable Idea; Defining Evidence; Selecting The Test; Building the Prototype; and Executing, Analysing, Testing. This systematic approach translates Design Thinking insights and Value Engineering models into your Vibe Coded Web app solution, with clearly defined components that includes Models, Projects, Tasks, Resources, Storyboards, Decisions, Solutions, Checklists, Objections, Calculations, and Guidance.

Summary.

Moving apps from a System of Record to a System of Engagement is a good way to describe the difference with Vibe Coded Google Firebase Studio Web apps. Let's talk about how together, we can improve your market-facing environment by Vibe Coding a solution unique to your needs. This also significantly reduce your IT costs by eliminating per user licence costs.

Vibe Coding with Google Firecase Studio means we are building Web apps that are running on a world-class infrastructure at a fraction of the cost of first generation Web apps. It's enabling you to counter the commoditization of AI by embracing it - converting your brainware into software - and then monetizing it.

Next ...

Schedule a Discovery Meet in the link below.

References.

1. Karpathy, A. [@karpathy]. (2025, February 2). There’s a new kind of coding I call “vibe coding”, where you fully give in to vibes, embrace exponentials, and forget that code even exists. X. https://x.com/karpathy/status/1753472166197080428
2. Google. (2025). *Get started with Firebase Studio*. Firebase. https://firebase.google.com/docs/studio/get-started
3. Gartner. (2023). The New B2B Buying Journey & its Implications for Sales. Gartner Research.
   https://www.gartner.com/en/sales/insights/b2b-buying-journey
4. Toman, N., Adamson, B., & Gomez, C. (2017). The New Sales Imperative. Harvard Business Review.
   https://hbr.org/2017/03/the-new-sales-imperative
5. Pichai, S. (2025, November 18). A new era of intelligence with Gemini 3. Google The Keyword. https://blog.google/products/gemini/gemini-3/
6. Patient Safety Learning. (2025, October 15). £2billion cost of delayed discharges revealed for first time. PSL Hub.
   https://www.pslhub.org/blogs/entry/9105-%C2%A32bn-cost-of-delayed-discharges-revealed-for-first-time/